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Sunday, October 30, 2011

Ways of lifting the customers spirit

Yesterday I decided to have an easy going day with my friends and girlfriend, starting the day with a draft of Magic and ending it with watching the shittiest Marvel movie in history: Captain America, the man who thinks infiltrating an enemy head quarters requires a metal shield painted with the flag of USA. Idiot...

Anyway, that's when I started to think about how movie makers and game developers use the things people care about to lift the spirit once in a while. To get a "let's do this together, for us!" kind of feeling. In movies this might be a man dressed in a country's flag (satisfying that countries population) or in games perhaps a Halloween or Christmas event. Speaking of which, the reason why I decided to take a lazy day was because I might have been too enthusiastic at the Halloween party the day before.

Johan the Priest, Me the Vampyric Wolverine, Phil the Death and Fredrik, being himself.

Developers: Take advantage of every opportunity you get

Every holiday or special occasion is an opportunity to do something fun for your players. It is also a very good opportunity to create buzz and great PR. The "We are celebrating EVERYTHING!" motto is something I embrace a lot. Aprils fools; Halloween; Christmas; The players birthday; The games' birthday... you name it!

There is so much to gain and so little pain.

Here is an old Simon an Lewis Minecraft video I've always loved to watch. Those crazy brits sure know how to create buzz about a game with their weird, but fantastic personalities.

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