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Sunday, October 23, 2011

The upcoming Games Race

As many of you know, there are certain months where new games typically tend to hit the stores. One combo is November-December, specifically BEFORE x-mas. I bet you can figure out why. The other one is before the summer, generally May-June.

Right now we have the pre-xmas games coming up. Battlefield 3, Assassins Creed: Relevations, Anno 2070, Elder Scrolls V: Skyrim, Star Wars: The Old Republic are a few examples.

Games that I fear we will have to wait for until May-June is StarCraft 2: The Heart of the Swarm and Diablo III. Blizzard would have overwhelmed us with their, usually, brilliant marketing by now if they aimed for x-mas.

Who will win the big race?

Is there a race? Of course there is. All of the games listed above are competing about becoming this years x-mas present. This is when all the big companies gather their brilliant minds to create the best marketing plan for their title. Some go for the more experimental viral methods (like Bungie) while others aim for TV commercials and overwhelming banners.

Just before x-mas we have a great moment where we can learn a lot about marketing and PR. Keep an eye out and think for yourself "Could I have done it better?". If your answer is yes, well... either you are wrong or you really got something.

Let's finish off this blog post with an awesome new trailer of StarCraft II: Heart of the Swarm.

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