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Saturday, November 5, 2011

The perfect win-win solution against piracy

Now and then I always hear this and that about people stealing peoples work/products and others saying that it is so expensive that they don't really have an option. Many game companies has tried to get around this problem by having monthly fees for their online games, others introduce Free-to-Play. In other words, MMO games is doing really fine against piracy.

But what about the other games, movies and music out there? Is there a solution?


The perfect solution is here!

Okay, this is not as concrete as I might have mislead you to believe, but it is a solution even so: Find a good substitute. Everybody wins! Okay, let's discuss this with a few examples.

Music: 
- We got Spotify, a tool where you stream music for free, but has to endure some advertisment now and then. It's like a radio where you can choose what songs and in what order you want to listen to them.

Movies:
- There are websites like Voddler, concept similar to Spotify.

Games: 
- EMPTY SPACE HERE!

Now it is getting interesting. While solutions are starting to come up in the music and movie industry, we still don't have a _really_ good system for games. What would happen if you release your game for free, but put lots of ads in it instead. For people to get rid of the ads, they need to pay. Simple. It works for the other medias, so why shouldn't it work with Games?

The problem is always that you can edit the core files and remove the ads, if you are skilled in these kinds of things, but when the Onlive games streaming software is released, this threat is easily eliminated.

Even so, you wont lose on having this solution, since the people who downloads your games from various Torrent sites will probably only be convinced to change their way if a solution like this was available. You won't get these guys anyway, so what do you have to lose? What your loyal and paying customers will do doesn't really matter, since you will earn money from the advertisement anyway (possibly you could even profit more from this).

Finally, don't forget that piracy is not only evil. It has helped many games and game companies to reach where they are today. The viral effect.

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