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Thursday, November 3, 2011

Five steps on how to promote yourself

Since I am currently only working with freelance or personal projects I know how important it is to know how to promote yourself as a person. If you really want a job, you cannot send out a CV here and there and hope for luck to come your way. As Two Face once said: "I make my own luck".


Step 1) Figure out how you want to be perceived

What job do you want to work with? Do you want to look like a strict boss or as a laid back co-worked with a creative mind? What do you want people to think when they learn things about you? What would you like your future employer to think about you?

This is something you need to figure out before you do ANYTHING else.


Step 2) Make a list of tools & contacts you can use

Do you have any contacts that can help out in giving you some positive buzz, writing recommendation letters etc? Do you have a Facebook, LinkedIn (!!!), Google+, MySpace and a Blog Account? Most importanty, have you registered your own www.yourname.com domain yet?


Step 3) Make a plan on how to spread positive buzz

Now it is time to make a plan on what you want to put on your sites, your blog and what to put in your CV & Cover letter. Be aware of that now when you are more "official" than before, harmful information such as Politics and such things might be something you have to try to hide. Choose carefully what you put in the web and make sure it fits the person you want your employer to see you as.


Step 4) Make yourself visible

Use all channels you possibly can to expose yourself to the public. The more pages you have info about yourself on, the easier it will be for someone to find you when googleing or surfing around. The best way of making yourself visible is to have a serious blog, with a www.yourname.com URL and using the different Social Media channels to promote it.

Who would notice the smart kid in the back if he never puts his arm up in the air once in a while?


Step 5) Alertness and quick responses

Now when you are up and running. Make sure you keep everything up to date and that you answer your emails and requests quickly. After all, the weird guy Mr. John Smith that keeps trying to add you on Linkedin.com might indeed be your future employer, trying to contact you for an interview.

Every unanswered mail is a possibly missed opportunity. Be out there, all the time! Ironically, being unemployed is actually hard work, if you do it right!


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