Okay, I have done a lot of blog posts about getting a job, but I haven't really gone through the marketing part of the process.
I will in this post talk about how to market yourself in different way. Why should they choose you among all the other applicants?
I suggest you sit down and take a minute to think about what you can tell people about yourself. Filter out the best parts and put them into three/two websites:
If you want to you can use one site for all of these, or any other combination, but the important thing is that you try to cover all the subjects.
In these sites you have the chance of telling your future employer who you are, what you can do and what your ambitions are - Three very important parts for self-marketing.
The CV & Cover letter
In your CV you should focus on facts and not on your personality. The only way to market yourself in a CV is to make the CV easy to read and having the right content for the right job. See my detailed post on CV's here.
In the cover letter, try to sell yourself as much as you can, in a reasonable degree though. If you included a picture in your CV, you don't have to include one in the cover letter.
Try to convince your employer why you are better than the other applicants. Explain what you can bring to the company and write something to back these facts up (I backed mine up with writing about previous experiences in the area of work I was applying to)
Another great tips is to be very confident in your covering letter, but not too much. Make your employer feel that there is none or a very small risk factor when hiring you. If an employer has doubt about one person and not about the other, you can easily figure out which one will get the job.